Senior Sales Executive

Getfeedback was the first CX Platform Salesforce. Closing the loop for Service Teams (Service Cloud), then Marketing Cloud, Pardot, Sales Cloud and more.

I sold the CX vision using survey to enrich the Customer 360 engine via NPS, CSAT, CES, AI, NLP sentiment, predictive CX scoring, automated classification, propensity-to-churn and next-best-action.

Sales & Marketing Manager

A customer-experience insights platform — my first move into CX after years selling into operations and logistics. Sharpened the positioning and pipeline by tying CX analytics to outcomes leaders actually cared about, translating customer data into executive-level value rather than reporting. It's where the thread that runs through everything since started: the realisation that the friction worth solving lives in the handovers between functions, and that's where customer loyalty is won or lost.

ENTERPRISE SALES EXECUTIVE

Led JAPAC enterprise CX, selling AI/ML-driven feedback capability — sentiment, predictive scoring, automated classification — into manufacturing, BFSI, government and healthcare. The work was about closing the loop: turning customer signal into action across marketing, sales and service, rather than another dashboard nobody acts on.

My read on CX was formed here: the technology measures everything, but customer loyalty is won & lost at the handovers between slio’d departments.

CX Sales Consultant

Website and app feedback, UI/UX signal, Customer Effort Score, measured where the experience itself breaks — the friction points in the digital journey. When added with NPS and CSAT, this is what made the cross-functional view real for me: you can't fix loyalty from one function's data; you have to read the whole journey, from the emotional signal to the effort it took to get something done.

Senior Sales Executive

Sold a cloud ecommerce-fulfilment platform — the software layer over warehousing, inventory and global shipping — into brands scaling their operations worldwide. Grew the Australian user base ~300% and order volume ~220%, hit 140% of booked revenue, and built a ~$10M APAC pipeline, closing a $4.4M multi-year deal early. This was where I learned the economics of logistics from the inside — margins, freight, last-mile — and saw how the right platform turns a founder's idea into a business shipping worldwide, almost overnight.

Commercial Lead

SmartBI turns Australia's 2026 transport-compliance shift — the Closing Loopholes chain order, s550 personal director liability, Chain of Responsibility — into something an operator can actually see and act on.

The core insight is operational, not legal: a TMS records what you paid a subcontractor, but can't prove what reached the driver — and that gap underneath the contract is exactly what the new whole-of-relationship test examines. SmartBI reads where an operator's chain is exposed using data they already hold, then closes the gap with independently verified, GPS-stamped field records.

It's where my thesis gets proven on the ground: the moat isn't the contract, it's verifiable evidence of what actually happened at the edge of the operation — and AI readiness, billing defensibility and regulatory exposure all turn on that one missing layer.

National Sales Manager

Led new business for the Commerce & Fulfilment division across ANZ — the operations and logistics backbone behind some of the country's largest ecommerce brands. Delivered 135% of target, lifted retention to ~98%, and improved profitability ~12%. Working at the scale where ecommerce meets physical logistics taught me how the biggest operators actually move product — and how ecosystem reach and pricing leverage win and keep enterprise accounts.ption goes here

Director - Business Development

AI- and ML-driven logistics platform — cross-border supply-chain orchestration and real-time shipment optimisation — into enterprise operators. Pilots across seven strategic partners (~50% ahead of target). One of my earliest lessons in what it actually takes to put AI into live operations: the technology was ready before the operators were, so the work was as much about data, trust and readiness as the product itself.

CO-FOUNDER

I built the GTM ICP, PMF, narrative, marketing material, website copy, supporting resources and CEO targeted email sequences , to accompany my cold outreach/ outbound campaigns.

REGIONAL SALES

I build the AI GTM tooling, company teardowns, prospect intelligence, commercial diagnostics — turning research and qualification into repeatable systems. I use the GTM-AI stack daily, which means I'm native to the motion, not bolting AI onto an old one.

ENTERPRISE SALES EXECUTIVE

Appointed lead for the Survey Monkey CX platform in APAC - closed new regulated / highly governance accounts such as RBA, AFP, Telstra Health, Woolworths.

5x Founding Sales Director / Business Development in APAC ·

$0M → ~$7M · ~$4.5M pipeline in 12 months from zero. 0→20% market share.